The Motivation App

Creating an app to help motivate people who have trouble getting out of bed in the morning can be quite a challenge. Through research, we were able to pin-point some of the things which were most inspiring to our users.  From a creative strategy standpoint, I knew that this app needed to be delightful and inviting. It needed to be a user’s happy place, so everything from the visuals to the transitions needed to fulfill that purpose.

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Experience

The motivational aspect of the app was crafted using the S.M.A.R.T. goal approach, and once the app map was established, I focused on creating user flows and prototypes for us to understand every step of the goal creation, management and reporting process. Those tools helped us fine-tune every aspect of the experience.

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Messaging Matrix

In an effort to help the copy and dev members of the team, I created a messaging matrix which helped us manage the various daily inspiration, motivational messages, and reminders that made the experience whole.

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Prototyping

Prototypes played a major role in the app’s success, as it enabled us to gauge everything from the layouts, messaging, tone, notifications and transitions.